Realizace CI • Portál CI - Competitive Intelligence aneb Konkurenční zpravodajství

Realizace CI

Sekce „Realizace CI“ obsahuje základní informace z oblasti CI a metody, jak úspěšně aplikovat poznatky z konkurenčního zpravodajství pro lepší fungování firmy. Najdeme zde, funkce a cíle CI, jednotlivé procesy CI od sběru informací až po jejich analýzu a implementaci do obchodní strategie. Dále základní informační zdroje pro realizaci CI, nejčastější metody, ale také vztah etiky a CI, protože tyto procesy by neměly odporovat profesní etice.

An Ethical Decision-Making Framework for Competitor Intelligence Gathering

RITTENBURG, Terri L. VALENTINE, Sean R. FAIRCLOTH, James B. An Ethical Decision-Making Framework for Competitor Intelligence Gathering. Journal of Business Ethics, February 2007, vol. 70, A?. 3, […]

Competitive Intelligence v Chemosvit a.s.

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Towards the Extraction of Intelligence about Competitor from the Web

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An Exploratory Discuss of New Ways for Competitive Intelligence on WEB 2.0

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The role of structural capital on competitive intelligence

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Using open source data in developing competitive and marketing intelligence

FLEISHER, Craig S. Using open source data in developing competitive and marketing intelligence. European Journal of Marketing, 2008, Vol. 42, Issue 7/8, s. 852–866. ISSN 0309–0566.

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Use of Weblogs for Competitive Intelligence

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