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Realizace CI

Sekce „Realizace CI“ obsahuje základní informace z oblasti CI a metody, jak úspěšně aplikovat poznatky z konkurenčního zpravodajství pro lepší fungování firmy. Najdeme zde, funkce a cíle CI, jednotlivé procesy CI od sběru informací až po jejich analýzu a implementaci do obchodní strategie. Dále základní informační zdroje pro realizaci CI, nejčastější metody, ale také vztah etiky a CI, protože tyto procesy by neměly odporovat profesní etice.

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