Funkce a cAi??le CI

Funkce a cíle CI

23. 4. 2009

NeA? se pustAi??me do analA?zy trhu a konkurence, musAi??me si ujasnit, A?eho tAi??m chceme dosA?hnout a proA? to budeme dAi??lat. MA?me tedy tAi??i zA?kladnAi?? otA?zky: Co? Jak? a ProA??

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Funkce CI

CI pomA?hA? firmAi?? pAi??edvAi??dat:

  • zmAi??ny na trhu
  • kroky konkurence

CI pomA?hA? firmAi?? objevovat:

  • novAi?? nebo potencionA?lnAi?? konkurenty
  • moA?nosti novA?ch obchodA?
  • moA?nosti implementace nejnovAi??jA?Ai??ch manaA?erskA?ch nA?strojA?

CI informuje o:

  • novA?ch technologiAi??ch, produktech a procesech
  • legislativnAi??ch a politickA?ch zmAi??nA?ch

Ci umAi??:

  • uA?it se z A?spAi??chu a selhA?nAi?? druhA?ch
  • hodnotit vlastnAi?? firmu s nadhledem

JAK?

Na jakAi?? otA?zky musAi?? CI odpovAi??dAi??t

CI se snaA?Ai?? efektivnAi?? nalAi??zt co nejvAi??ce informacAi??, kterAi?? pomohou odpovAi??dAi??t na otA?zky z rA?znA?ch A?hlA? pohledA? na konkurenci.

Konkurence

  • JakAi?? konkurenA?nAi?? firmy jsou na trhu?
  • DominujAi?? na trhu velkAi?? firmy?
  • JakA? je ekonomickA? stav konkurence?

Produkty konkurence

  • JakAi?? vA?robky konkurenA?nAi?? firmy nabAi??zejAi???
  • JakAi?? sluA?by jsou nabAi??zeny zA?kaznAi??kA?m?
  • JakAi?? zpA?soby prodeje konkurence nabAi??zAi???

Prezentace naA?Ai?? firmy versus konkurence

  • Co se pAi??A?e o naA?Ai?? firmAi?? nebo o konkurenci v odbornAi??m a zpravodajskAi??m ekonomickAi??m tisku u nA?s i ve svAi??tAi???
  • JakAi?? WWW strA?nky mA? konkurence?
  • Kdo mA? nejefektivnAi??jA?A­i?? distribuci a reklamu? ProA??

VA?zkum konkurence

  • MA? konkurence nAi??jakAi?? patenty, licence, chrA?nAi??nAi?? vzo­ry?
  • Jsou mezery v prA?myslovAi?? prA?vnAi?? ochranAi?? v danAi?? technologii?
  • JakA? je patentovA? ochrana technologie, vA?robku v cizAi?? zemi, kam hodlA?me jako firma vstoupit s naA?im vA?robnAi??m programem?
  • Podporuje firma vlastnAi?? vA?zkum? Jak?

VA?voj

  • Jak se konkurenti vyvAi??jAi?? a co z toho plyne do budoucnosti?
  • Jak se vyvAi??jela vA?roba, jakost vA?robkA?, sluA?by a ceny konkurence?

SpoluprA?ce

  • KteAi??Ai?? A?A?astnAi??ci trhu se spojujAi?? pro A?A?ely spoluprA?ce?
  • JacAi?? jsou naA?i potenci­A?lnAi?? spolupracovnAi??ci?

PROA??

CAi??le CI

CI je je potAi??ebnAi?? pro firmu, aby zvolila sprA?vnou strategii, mAi??la vA?hody proti konkurenci a tedy vAi??ce prosperovala.

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Rubrika: Funkce a cíle CI

Zveřejnil: Martina Stroupková

Štítky: ,

Sekce: Profesionál, Podnikatel, Student

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