Competitive Intelligence ai??i?? zAi??skA?vA?nAi?? informacAi?? o konkurenci

Odborné články

23. 4. 2009

Competitive Intelligence vyuA?Ai??vA? mnoho firem, i kdyA? A?asto ne cAi??lenAi??.

Media Guru, MG United [online]. 14.09.2007 [cit. 2009–03–24]. DostupnAi?? z www:http://www.mediaguru.cz/…kurenci.html.

KlAi??A?ovA? slova

Competitive Intelligence, konkurenA?nAi?? zpravodajstvAi??, informace o konkurenci, marketing, monitoring, informaA?nAi?? zdro­je

Anotace

Competitive Intelligence (CI) je u nA?s znaA?nAi?? neznA?mA? pojem, pouA?Ai??vA? se spAi??A?e termAi??n konkurenA?nAi?? zpravodajstvAi??. I kdyA? tento proces A?asto nenAi?? cAi??lenA?, vyuA?Ai??vA? ho mnoho firem. CI je moA?no chA?pat jako zAi??skA?vA?nAi?? informacAi?? o konkurenci, aniA? bychom za to museli draze platit. Lze provA?dAi??t rA?znAi?? monitoringy, odebAi??rat odbornA? periodika nebo navA?tAi??vovat konference.

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