Making Competitive & Market Intelligence (CMI) Relevant Again

CI v praxi, Funkce a cíle CI, Metody CI, Odborné články, Realizace CI

14. 2. 2011

A?lA?nek se zabA?vA? problAi??my vAi??oboru Competetive & Market Intelligence. PAi??edevA?Ai??m vAi??oblasti vytvA?Ai??enAi?? a Ai??Ai??zenAi?? cen vAi??podniku a zmAi??nou vAi??komunikaci se zA?kaznAi??ky. PAi??edevA?Ai??m problAi??mem zmAi??ny chovA?nAi?? zA?kaznAi??kA? a A?lohou prodejcA? vAi??komunikaci sAi??nimi. Prodejci se vAi??souA?asnosti orientujAi?? pAi??edevA?Ai??m na Ai??eA?enAi?? ai??zobchodnA­i??chai??? problAi??mA?, mAi??sto Ai??eA?enAi?? tAi??ch technickA?ch. A?lA?nek pAi??inA?A?Ai?? otA?zky pro komunikaci se zA?kaznAi??kem a odpovAi??A? na otA?zku: ai??z Kam se posouvA? CMI vAi??souA?asnos­ti?ai???

DAVIDSON, Daen. Making Competitive & Market Intelligence (CMI) Relevant Again [online]. 4–11–2010 [cit. 2011–01–26]. Making Competitive & Market Intelligence (CMI) Relevant Again. DostupnAi?? z WWW: http://blogs.forrester.com/…levant_again.

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Rubrika: CI v praxi, Funkce a cíle CI, Metody CI, Odborné články, Realizace CI

Zveřejnil: Pavla Kovářová

Sekce: Profesionál, Podnikatel, Student

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