Jak pAi??ipravit datovAi?? prostAi??edAi?? pro segmentaci

Anotace, CI v praxi, Metody CI, Realizace CI

28. 4. 2011

Segmentaci vAi??tA?inou vyuA?Ai??vajAi?? velkAi?? firmy k tomu, aby odliA?ily jednotlivAi?? skupiny zA?kaznAi??kA?. VA?hodou takovAi??to A?innosti je moA?nost nabAi??zet zboA?Ai?? jen klientA?m, kteAi??Ai?? o nAi??j jevAi?? zA?jem, zamAi??Ai??it se na klienty, kteAi??Ai?? nA?m generujAi?? zisk. VytvoAi??enAi?? kvalitnAi?? segmentace je jednou z nejtAi??A?A?A­i??ch dataminingovA?ch A?loh. Segmentaci nelze tvoAi??it ve statistickA?ch programech. Je nutnAi?? udAi??lat ji v nAi??kolika krocAi??ch. Analytik musAi?? vA?bAi??r nAi??kolikrA?t testovat a opravovat, neA? se dostane ke smysluplnA?m vA?sledkA?m. ZA?kladem segmentace je vytvoAi??enAi?? datamartu, ve kterAi??m jsou soustAi??edAi??ny vA?echny typy promAi??nnA?ch. Na zA?kladAi?? takto vytvoAi??enAi??ho datamartu mA?A?eme pAi??istoupit k pravidelnAi??mu segmentovA?nAi?? klientskAi??ho portfolia. ObA?as je potAi??eba pravidla segmentace upravit a proto je dobrAi?? uklA?dat jejAi?? rA?znAi?? verze, abychom mohli zpAi??tnAi?? dohledat, jakAi?? zmAi??ny jsme provedli. A?lA?nek doporuA?uje, aby nA?m datamart a segmentaA?nAi?? algoritmus vytvoAi??il profesionA?l, kterA? mA? v tomto oboru jiA? zkuA?enosti.

BA?NOVA?, Dagmar; KRKOAi??KOVA?, Ai??A?rka. Jak pAi??ipravit datovAi?? prostAi??edAi?? pro segmentaci. Systemonline [online]. 11/2010 [cit. 2011–01–07]. DostupnAi?? z WWW: http://www.systemonline.cz/…entaci-1.htm

KlAi??A?ovA? slova

business intelligence, segmentace, datamart

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Rubrika: Anotace, CI v praxi, Metody CI, Realizace CI

Zveřejnil: Michal Klajban

Sekce: Profesionál, Podnikatel

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