Competitive Inteligence : The Importence of checking up on your Competition

CI v praxi, Metody CI, Odborné články, Realizace CI

31. 1. 2011

A?lA?nek seznamuje A?tenA?Ai??e sAi??problematikou ovAi??Ai??ovA?nAi?? si vlastnAi?? mAi??ry konkurenceschop­nosti vAi??rA?mci malA?ch podnikA?. PAi??edevA?Ai??m sAi??myA?lenkou, A?e metody a nA?stroje Competitive Inteligence jsou pravdAi??podobnAi?? pro malAi?? podniky, A?i podnikA?nAi??, dA?leA?itAi??jA?A­i??, neA? pro nadnA?rodnAi?? korporace. TAi??m, A?e si podnik bude udrA?ovat aktivnAi?? stav na poli konkurenceschop­nosti vyuA?Ai??vA?nAi??m CI nA?strojA? a metod, mA?A?e pAi??edejAi??t mnohA?m ai??zranA?m osuduai??? od svAi?? konkurence. Jako nA?stroj je zde zmAi??nAi??na napAi??Ai??klad Pop-Labs, kterA? sluA?uje jednotlivAi?? nA?stroje CI do jednoho mAi??sta.

AUDRA, Jakson. Competitive Intelligence: The Importance of Checking Up on Your Competition. Lab Notes [online]. 2010, 11. A?., [cit. 2011–01–13]. DostupnA? z WWW: http://blog.poplabs.com/…elligence-2/.

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Rubrika: CI v praxi, Metody CI, Odborné články, Realizace CI

Zveřejnil: Pavla Kovářová

Štítky: , , ,

Sekce: Profesionál, Podnikatel, Student

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